Want to know how you reduce your bounce rate and get more traffic to your site? Here, in this article, I will help you reduce your bounce rate through 7 ways to reduce bounce rate. After all, if your site visitors are leaving your site before you have a chance to convert them into subscribers or customers, your business won’t grow.
Having a high bounce rate can be concerning sometimes. You want to make sure your users go through your page spending quite a time with your content and not leaving your site quickly. So, what can you do to make them spend some time on your site and get a good bounce rate, aka reduced bounce rate?
What is bounce rate?
The bounce rate of a website shows you what percentage of users leave your website after visiting an individual page. The bounce rate of your website is the percentage of single-page visits to your websites: when a user just visits one page of your website without going further, this will be calculated as a 100% bounce rate, as only one request to the server is registered.
Generally, the bounce rate is seen as one of the most important KPIs for optimizing your user experience and content, and it is an important ranking factor for Google. It gives you an indication of whether the user’s intent was satisfied or not, and, combined with the average time on page, helps you to draw conclusions on the usability and attractiveness of your website.
How to Find Your Site’s Bounce Rate
Before figuring out how to lower your site’s bounce rate, it’s a good idea to see where your site stands in terms of bounce rate so you know where to make the improvements we will recommend.
You can do this in 1 of 2 ways:
- Quick and Easy Method: View in your WordPress dashboard with MonsterInsights
- More Advanced Method: Find it in your Google Analytics account
We’ll show you a quick and easy method first.
The Easy Way to Track Your Bounce Rate
Once you’ve properly set up Google Analytics on your WordPress site with MonsterInsights, you’ll find all the data you need right in your WordPress dashboard.
To see your site’s bounce rate, log into your WordPress dashboard and navigate to Insights » Reports.
In the Overview Report, you’ll see your site’s overall bounce rate.
Here are 7 ways to reduce bounce rate:
- Blog consistently
- Improve readability
- Internal Links
- Set a clear design
- Boost site speed
- Mobile optimization
- Good keywords definition
1. Blog consistently
The first and important thing you can do is to blog consistently. Uploading fresh content in your site can result in an increased amount of traffic. Make Sure you keep uploading high-quality contents to keep your users engaged with your site. I recommend blogging at least once or twice a week in the beginning and make your way all the way up
Nobody would ever visit your site if you continuously remain away or not posting regularly. The other important thing apart from blogging consistently is, uploading fresh and creative content. Do not upload contents which are outdated and are no longer ranked for. You need to be very selective about your content publishing. Select topics which are most searched and most needed for people. Consider writing about health, technologies which are searched the most by people.
2. Improve readability
The second thing you want to keep in mind is that you have to make your content readable to your users. Make sure you use the correct headings and subheadings with clear bolded form and large fonts. Use the standard form of text style (I am using the recommended Georgia Font Style). Do not go overboard with your writing style. You have to keep it as simple as possible because with the presence of millions of blogs, you want to ensure you don’t lose user just by overboard your site with improper readability functions.
Pro Tip: Use Table of contents to make your page look more organized
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By using the table of contents, you make it easier for your users to navigate through your important headings.
Internal links are among the most important SEO factors, and they also have a significant impact on the bounce rate. Even when the users are on the landing page, they may not find the content they were looking for.
If you have several links that lead to related sub-pages, you increase the chance of bringing the user’s search to a successful conclusion and, at the same time, providing them with a wide range of choice.
4. Set a clear design
A good user experience also includes clear navigation and a clear website design. The user must be able to immediately and instinctively find their way around the website, and find it visually appealing. All headings should, therefore, be clearly structured and graphically pleasing. An informative page that is unnecessarily complex, and unclearly portrayed will not be successful in the long term.
When creating a website, make sure you select a layout or theme which is user-friendly. Your user should be able to read your menus with ease and can navigate through your site without any problem. You may also need to check your users need when selecting a theme, use easy fonts and clear designing.
5. Boost site speed
A slow loading website causes a lot of impatiens among your users. Your site should be fast enough for users to check your site. It should not open more than 3-4 seconds because it may cause your users to abandon your site. Therefore, you need to check if your site is fast enough for your user to navigate through. Here is GTmetrix.com to help you find your site speed.
6. Mobile optimization
With a growing number of cell-phone usage currently, it’s important to check if your site is mobile-friendly. You have to check your site for mobile optimization. Check how fast your site loads in mobile devices. If your site is not mobile friendly, you may lose some traffic resulting high bounce rate which you really don’t want that to happen to your site. To check if your site is mobile-friendly, Here is google’s mobile-friendly test :
7. Good keyword definition
Be aware to only use keywords that really match the content of the page, rather than choosing keywords primarily intended to attract traffic. You should also be careful not to overuse your keyword in texts, as this will make the article more difficult to read, which will lead to more bounces. It can also make sense to optimize long-tail keywords because these visitors usually already have a clear idea of what they are looking for and therefore have lower bounce rates.
Whether you have just started blogging, or you have been blogging for a certain period of time, make sure you know how to reduce your bounce rate. Bounce rate greatly affects your site traffic and you may lose a lot of traffic with a higher bounce rate. Reducing your bounce rate can help make your website successful. If you liked this article, make sure you subscribe to my site and I will keep you updated with fresh content and blogging ideas to help you get a successful website. You may also like my previous articles about blogging: